As we all know that social media is the best way to reach potential customers. By maintaining a presence on social media like Facebook, Instagram, LinkedIn, and Twitter, etc., marketers are able to reach more audience and ultimately businesses are becoming more productive ever than before. Here I will explain how marketers are using artificial intelligence to Growth Hack Social Media Engagement?

As social media has become the primary platform for the marketers for marketing so managing multiple social media accounts can be tricky work for the marketers. From regularly posting content on social media to reaching out to the customer to your brand and to respond them and taking care of your company’s social media account can be quickly become a full-time job for a digital marketer.

To handle this entire thing manually can be a difficult task for a marketer so this is where artificial intelligence (AI) comes in the role. Here AI plays an important role for the digital marketers to manage multiple social media accounts. And another lot of things can be done by artificial intelligence.

With Artificial intelligence technology, it’s become very easy to promote social engagement with your customers ever than before. Here I am going to share some ways by which your organization can leverage the artificial intelligence technology to promote your social media engagements more efficiently and effectively.

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Collecting Customer Information

Some of you might have heard about the term “Big data”. Big data is a very growing industry nowadays. It has 2.7 zettabyte data and it is still increasing at the rapid speed. Big data is a large amount of data that is collected from various sources such as business processes, CRM, ERP and online. In fact, big data is a gold mine for marketers who want to improve their social engagement.

Big data can provide details about customers’ buying habits, buying potential, likes, and dislikes. You are probably asking a question about the benefits of social media marketing. Yes, it helps fabulously. With access to this information, social media marketers can create and share content that arouses customer interest.

Because big data is so big, marketers cannot simply extract certain information from it. AI makes it easy here. AI can quickly and accurately extract entire large data sources and extract the required customer information. Marketers can use this information to engage customers at the right time and more accurately.

Content Curation

Posting relevant and curious content can boost your social media engagement with your brand. All content can’t make you all happy so there is a need for curated content that can trigger a particular customer’s interest. We all know that content is king and content marketing is one of the best ways to boost your social media presence and branding of your product. Still, b2b marketers trust in content marketing and want to allocate 28% of the budget on their content marketing.

Infect, content can make your product viral in a few time. For example, a food company called ‘Tasty’ had very fewer followers on social media and also very less interaction with the user. But suddenly it started to see flooding interaction and user engagement increased after viral their one gif post on Facebook.

There is a number of artificial intelligence tools available that can identify the effective content that can match the customer’s interest in terms of social media presence and engagement.

Automation of Social Media Management

Now that social media platforms are becoming more popular – for example, Instagram has 700 million active users per month – it is becoming increasingly difficult to get people’s attention and promote social engagement over-saturated news feeds.

Many marketers overcome this problem by using significant resources to buy audiences, such as increasing Facebook posts, which can make social media management quite expensive.

For this reason, social media managers are starting to use AI automation tools like IFTTT and Hubspot to help with their accounts. With these tools, companies can automate the publication of certain content or even interact with other users. Some tools can even search for solid content and automatically forward it to your subscribers, which easily promotes social engagement without significant resource consumption.

At this point, the popularity of social media seems to remain, which makes it all the more important to promote social engagement in order to increase the number of potential customers. With the help of artificial intelligence technology, you are well on your way to growth by interfering in the social commitment of your company.

Recognition

Social media is flowing with the content especially with infographics. Artificial intelligence technology helps to analyze the customer’s behavior and reaction.  Image recognition software enables marketers to see what content should create content, create products, and offer engaging services.

Face recognition software helps marketers offer products that match the preferences of a single customer, but is also used (by some) to identify people’s moods and offer products accordingly.

User-generated content is full of pictures and faces, just like it is full of brands. Computer Vision is used to view unlabelled images and videos and to identify brands and products. Marketers can then extract user information, calculate media from video analysis, and create content moderation solutions. Image, face and brand name recognition software provides detailed information for identification and marketing to the public.

Conclusion

I hope you have understood the power of artificial intelligence technology in social media marketing and how marketers can leverage Artificial Intelligence to Growth Hack Social Media Engagement?. Social media automation gives the most attractive and efficient content for your potential customers. Nowadays most of the mobile app development companies or other IT companies are using social media automation to leverage the relevant customer potential reach.

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